Data Science has exploded into a creative adventure impacting on all facets of the business and organizations in significant ways. The tsunami of technological advancements in the past five years has forced everyone to re-think how we live our lives today. I will quickly review the technical evolution within video gaming, as well as speak to the changing dynamics with how people shop at retail. My presentation will cover how Nintendo leans into TECHNOLOGY and INNOVATION to leverage BIG DATA in order to create SMILES all over the world.